Helping Wellness and Impact Orgs to scale with effective design solutions
Hi! I’m Immy Hunter: Freelance designer & creative thinker.
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I'm Immy — freelance designer, creative thinker, and founder of Impy Ink.
I help purpose-driven organisations build flexible, impactful visual identities, and bring their stories to life across branding, campaigns, reports, websites and more.
I work with charities, CICs, wellness brands, public health programmes, and social enterprises (and more): organisations that are making a difference and need design systems that are beautiful, easy to use, and rooted in real-world needs.
Over the last five years, I've worked across a huge range of impact projects — from branding conservation initiatives, to designing trauma-informed reports, to designing modular brand suystems for a wellness space in North Devon. For nearly three years, I was part of the design team at Noble Studio, working exclusively for clients in the social and environmental impact sector, and this has shaped my in depth understanding of the impact sector.
How I can support you:
I specialise in crafting design solutions that work FOR YOU. I understand the struggles of small organisations: that you need a brand identity or designs you can easily implement. My process always starts with lots of questions to understand your needs, so we get it right from the start.
Visual Identity Starter Kits — Logo suites, colours, type, Canva assets, and brand mini-guides — giving your team the tools to stay consistent day-to-day.
Modular Brand Systems — Customisable template suites and brand toolkits, available in Canva, paired with live onboarding so your internal team can hit the ground running.
Website Design — Strategic, easy-to-update sites on Squarespace, WordPress and Cargo, built for storytelling and engagement.
Illustration, Visual Storytelling & Infographics — Bespoke visuals that enhance reports, brands, and campaigns with clarity and warmth.
Infographic & Report Design — Story-led layouts, stat visualisation, and accessible reports for research, campaigns, and funding bids.
Creative Consulting & Workshops — Guided strategy sessions to refine your messaging, visual direction, and make sure your design assets work for your goals.
My process is human-first and collaborative.
I believe design should spark connection, not confusion. Through curiosity, strategy and creativity, I help organisations craft visuals that feel true to who they are, while staying scalable and practical for the real world.
I am proud of my highly organised and process-led approach to all design projects, which keeps us all aligned, avoiding any unexpected surpised. You can read more about my process in my blog post here!
If you’re looking for a designer who understands impact work (and can build you a system that’s beautiful and usable), let’s talk!
BOOK A FREE INTRO CALL EMAIL ME