What to expect when working with me... 

Curiosity—“asking why?”


It’s in my nature to be curious, in all areas of life. I really believe that the best outcomes materialise when you ask as many questions as possible, and don’t assume anything. Starting with “why?”, (then asking that a few more times!) coupled with research, leads to a process driven design, rather than something that just looks pretty. It takes us down unexpected avenures, and helps to produce something with meaning and impact.


Experimentation, creativity & play
Especially in the initial stages of a project, I bake in time for play and exploration. I love to explore key themes of a project, break them apart, put them back together. Let my mind wander, get outside to find inspiration, put pen to paper and get off the screen, then digitse it again. Freedom to explore brings out the richest designs. Plus, its the most fun and inspiring part of a project—so I relish that time!

Collaboration
You are the master of your organisation or project, so at times, I like to put you in the shot-gun seat of my creative car! Working together, brainstorming, ideating and having feedback sessions help us to understand one another better, and make sure we are heading in the right direction. Workshops are a routine part of my creative process, where I create a structured session to learn more about your organisation, values and goals.

Openness and Honesty
Successful designer:client relationships work on trust. I’ll always be honest with you, whether that’s about whats achievable with your budget, when scope creeps outside what’s agreed or whether I think your suggestions will work in a design. I want you to trust me to make decisions as your designer, and I recognise that is something that has to be built up by nurturing the relationship.

Process and Organisation
I pride myself on a carefully crafted project process, which you can read more about here. This process helps manage expectations on both sides, so that there are no unexpected bumps in the road (or minimises them when there are!). I enjoy a methodical approach to working together; you can expect me to be responsive and communicative throughout our project.

Care and pride over my work
As a business of one, my work is intricately tied to my identity. I really care about the quality of design outcomes, and work tirelessly to ensure you are happy too. It’s a conscious choice to choose clients in the impact sector, so I want my designs to maximise the fantastic work you’re doing. My investment and care about your work shines through my designs.

©impyink 2024                                 curious, playful designer