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Spice and Soul Visual Identity

Brand strategy
Visual identity design
Logo
Social Media Assets The goal with this branding project was to create a visual identity that reflects the client’s Egyptian heritage, her love for Middle Eastern flavours, and the holistic, empowering experiences she offers through food, therapy, and workshops. I created a bold, yet personal brand that evokes feelings of empowerment and connection. Through a carefully crafted combination of typography, colour, and patterns, the rebrand captures the essence of the space: nourishing, soulful, and warm.

This is an entirely modular brand kit, which allows full design scalability through Canva; built with the client’s needs in mind. They now have an extensive set of canva editable social media templates, which they can update easily, allowing them to keep their page on brand and up to date, without the cost of hiring a designer to make small changes.

This project showcases my approach to cultural research and storytelling, ensuring every design decision adds meaning to the brand’s narrative.