Heart and Wild

Brand identity design
Book design
Social media templates
Heart and Wild writes poetry inspired by a love of nature and the nature of love. Their business started as a mis-matched Instagram page, which was in need of a more tasteful and modern re-vamp.

I created a simple and flexible visual identity, inclusive of logo, fonts, colour pallette, image guidance and canva social media templates for the client to apply to their outputs. 

The visual identity was inspired by the natural colour tones of nature, and the logo links back to Japanese design, as the poet has a particular preference for Haiku poetry.

Since the rebrand, I have designed some of their printed poetry books. This project is a great example of what can be acheived on a very low budget, by keeping an identity and illustration style very simple. 

©impyink 2024                                 curious, playful designer